If you are wondering if how your website performs for visitors affects how major search engines rank your website, you may be surprised to learn that there are direct connections between the two. If your website is easy to use, search engines may be more apt to give you a higher search engine ranking than if it is not.
It seems as though search engines such as Yahoo are taking advantage of a new application that can help them determine how user friendly your website may be. It can track the design on your website and add that to the number of factors that major search engines utilize when giving rankings to websites. In essence, websites that have better usability and are easier to navigate through generally have not only much higher quality but also a higher conversion rate than their cluttered counterparts. The new application that Yahoo is using compiles a list of 51 factors that it uses to determine how usable a website is. Below are a few examples of those criteria.
How Ads are Positioned on your web pages
The amount of words on your site
The amount of links on your site
The amount of images that are not from ads
The total area of your page
The length of your page
How many columns you have for each table
How many text ads are present
How many image ads are present
How many image ads are above the fold of the webpage
How many image ads are below the fold of the webpage
How many text ads are above the fold of the webpage
How many text ads are below the fold of the webpage
How many sponsored ads are present
How many sponsored ads are above the fold of the webpage
How many sponsored ads are below the fold of the webpage
How many internal ads are present
How many internal ads are above the fold of the webpage
How many internal ads are below the fold of the webpage
How many external ads are present
How many external ads are above the fold of the webpage
How many external ads are below the fold of the webpage
How much of your page is used for ads
The area of ads above the fold of your webpage
Other search engines such as Google also use similar applications to determine the rankings. If you want your website to be high ranking, make sure you have excellent visibility and that you have very limited clutter on your website.If you are a website owner, you know the reasoning behind that question. No, we are not talking about physical robots in general, but rather the language of robots. Anyone that is familiar with the famous Google robot Googlebot, knows how important it can be to be able to understand the language of robots to help protect your website. Not everyone though, is at savvy in the language art of speaking robot.
It can be intimidating to some website owners when thinking they have to learn to effectively use the language, but there are tools available to help the lesser robot savvy communicators. Most of us have probably employed the services of Googlebot to protect sections and parts of our websites that we dont want invaded. Those that are familiar with using the robots.txt language can simply fire off a file to him and he will always deliver what we need. But if you are unsure of your abilities in the art of speaking robot, there is something that can help you.
There is a new Webmaster tool available that acts as a translator or robot.txt files. It helps you build the file to use, and all you have to do is enter the areas you do not want robots to crawl through. You can also make it very specific blocking only certain types of robots from certain types of files. After you use the generator tool, you can take it for a test drive by using the analysis tool. After you have seen that your test file is ready to go, you can simply save the new file on the root directory on your website and sit back.
If you are getting lots of visitors to your site, but not a lot of sales it may be time to take another look at the design of your webpage and make the necessary changes to ensure high ranking with the search engines.
Author Resource:-
Sarah Folgea from Aceinternetmarketing.ie specializes in writing articles relating to the online Business Industry and search engine Ranking . Visit her website at www.aceinternetmarketing.ie I specialize in writing articles relating to the online Business Industry .
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